Launch Ventures built Peraj an automated Lead Engine on Claude that finds, scores, enriches and syncs prospects into its CRM. A week’s worth of leads that took around 40 hours of manual work now takes under 6, qualified profiles reach the CRM in real time, and first follow-up has dropped from 2–3 days to minutes.
Risk advisory since 1951.
Founded in 1951 and headquartered in Mumbai, Peraj Insurance Brokers is one of India’s premier risk advisory and direct insurance broking firms. It structures corporate insurance programmes, advocates for clients on claims and runs risk diagnostics for enterprises in manufacturing, financial markets, infrastructure and technology, across cover from property to cyber liability and employee wellbeing.
The challengeWeeks of manual research for every batch of leads.
Peraj’s team sourced leads by hand: searching fragmented sources, checking each prospect against qualification criteria and keying the results into the CRM. It was slow, error-prone and gave leadership no real-time view of the pipeline. Qualifying a single batch could take weeks, and by the time a lead was ready, the opportunity had often moved on.
What we builtAn AI Lead Engine wired straight into the CRM.
We designed and built an automated pipeline that does the research, the qualification and the data entry, so the broking team can spend its time on conversations, not spreadsheets.
The numbers.
“What used to take our teams an entire week of manual research and data entry is now delivered seamlessly in less than a day. The AI CRM and Lead Engine removed our operational bottlenecks, allowing us to respond faster and win more enterprise accounts.”
Head of Strategic Initiatives, Peraj Insurance Brokers
