How Sodexo reached 80 million e-voucher transactions in its first year.
80MTRANSACTIONS IN YEAR ONE
The short answer
Launch Ventures built Sodexo's core mobile-voucher issuance and redemption platform as a turnkey project across China, Taiwan, Indonesia, Vietnam, the Philippines and Singapore. Users request vouchers by SMS, web or app and redeem them in physical and online stores. The platform processed 80M transactions in its first year, and the partnership has run for 3+ years.
The challenge
Moving a paper benefits business to mobile, in six markets at once.
Sodexo's benefits and rewards programme relied on vouchers that had to work for consumers and merchants with very different devices, regulations and payment habits.
What we built
A turnkey voucher platform, from issuance to redemption.
Our team delivered the core suite: voucher generation and delivery over SMS, web portal and mobile app; merchant redemption in store and online; and later e-wallet and e-commerce apps.
VOUCHER FLOW · ORDER TO REDEMPTION
MERCHANT REDEMPTION · TAP TO PAY IN STORE
The results
The numbers.
80M
transactions in year one
6
markets live across Asia
3+ yrs
continuous partnership
"The whole process was smooth and systematic, with very active communication. They care about the product quality as much as the client."
Yida Ying Director, Strategic Initiatives, Sodexo
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